I've had the privilege of working closely with two young startups recently, guiding them in shaping their vision and crafting the perfect MVP. It's been an enlightening experience, one that reaffirmed a fundamental principle I hold dear – the importance of starting with "Why."
Initially, where possibilities seem limitless and excitement runs high, defining your "Why" can serve as your North Star. It grounds your thinking and lays the foundation for what you want to achieve and how you plan to get there. It's a principle I've borrowed from Simon Sinek's Golden Circle.
Why Before 'What' and 'How'
The "Why" is your reason for being, the core belief that drives you. It's the purpose behind your startup's existence. When founders begin with a clear "Why," it shapes their thinking, decision-making, and the overall direction of the company.
Starting with "What" or "How" might seem like a quicker path, but without a strong "Why," you risk wandering aimlessly. Your "Why" gives you focus, a sense of purpose, and a clear understanding of the problem you're solving.
Navigating the MVP Maze
As you build your MVP, you'll face choices – what features to include, what to prioritize, and even what to leave out. These decisions can be overwhelming, but when you revisit your "Why," things become clearer.
But the power of "Why" doesn't end with the MVP. It's a constant companion throughout your startup journey. As you gain traction and face new challenges, it's easy to lose your way. This is when you return to your "Why."
Discovering Your "Why"
I've developed a framework with a series of thought-provoking questions to help entrepreneurs discover and prioritize their "Why." If you're struggling to define your startup's purpose or if you're curious about how to infuse more "Why" into your existing venture, I'm here to help.
Reach out, and let's embark on this journey together. Your "Why" is the heart and soul of your startup, and I'd be delighted to assist you in unlocking its full potential.
Starting with "Why" isn't just a buzzworthy concept; it's a practical and profound approach that can transform the way you build and grow your startup. So, the next time you embark on your entrepreneurial journey or face a pivotal decision, remember to ask yourself, "Why?"