Every year, 30,000 new products are launched; unsurprisingly, 95% fail to capture their market. Businesses around the globe are constantly making new products. Some become the talk of the town, while others disappear into thin air.
Undoubtedly, each of us strives to be in the former category. And why shouldn't you? You have designed a spectacular new product that deserves lots of sales and engagement.
However, it takes much more to build hype around your product than just making 'The Product'.
Suppose you are finding success with your next big release on your list. Then you must know how to build hype around your new product correctly.
Below are some ways to grab the proper attention that will make your new product the TALK OF THE TOWN.
Target Your Audience Well!
When working on something fresh, it's a good idea to write relevant blog posts so frequent visitors will see the connection on launch day.
Envision owning software as a service email marketing firm. You're ready to launch a feature that helps membership sites reach different tiers through email.
Leading up to the launch of this feature, write content about membership sites related to email marketing. Optimising your content will help you rank for appropriate keywords and give your visitors more information about a benefit you'll soon have for sale.
Spend time brainstorming topics and concepts that connect your new product or service to the industry as a whole.
Look over your options, and pick articles that you think will keep your audience informed on this subtopic's importance.
Answer important questions, and offer your product as a solution when the time comes.
Excite Your Subscribers Consistently.
Email marketing is one of the best ways to get people enthusiastic about a new release. There's a reasonable chance that your email subscribers are your most devoted clients.
In other words, they want to hear what you have in the creations.
You could create an email campaign that slowly leaks information about your most recent product or element. Relying on your enterprise, you can end the email series with a demo code so your email subscribers can give you feedback.
The key is to segment your email users, so you know that you're sending this knowledge to your most involved subscribers. You want to assure that the people experiencing the beta are eager about your brand and want to see it improve.
Social Media Giveaway Always Works.
Most enterprises use social media to connect with their followers. Unsurprisingly, many business owners use sites like Facebook and Twitter to get their followers eager about a new development.
You can send out a series of posts, similar to the email marketing strategy. Holding off on beta test codes here may be a good idea. Instead, use your posts to get users interested in what you'll offer next.
The most helpful way to use social media to build hype around your product is with a giveaway. Online giveaways can help you spread brand awareness, build your email list and exponentially grow your sales.
Simply put your new product up for customers, and hold a contest where users need to share your post and sign up for your email list for two chances to enter. Social sharing will spread the post across the internet, dramatically improving your social reach on launch day.
Landing Page That Influences Right!
Before your new product goes live, create a landing page with an option for customers to pre-order. Landing pages are the perfect way to show users why your new product or service is worth their time.
Explain the benefits, and give them some actionable scenarios where your offering will help them.
If you want to see more preorders, you may want to consider offering a special price to people who buy before it's available for everyone to purchase.
Giving users 15% off for investing in your product will help you build sales early and make intelligent decisions about how you'll distribute what you're selling.
Harry's
Harry’s is a successful company that reaped the benefits of a firm offer and a compelling landing page. They offer custom-made razor blades at lower prices. The problem is that more affordable doesn’t automatically equal customers.
Harry’s did this convincingly with a prominently trial offer on its website and in social media ads, driving traffic to a landing page. The simple tactic has helped the company grow into a giant, with three million monthly recurring customers.
Business owners often worry that their new product won't do well in the market instead of fueling their fear and doing nothing about it. Take advantage of the methods and tools at your disposal to make people aware of what you're adding to your catalogue.
Use this opportunity to learn about your customers' needs and make design choices as necessary.
When you use this strategy to create and launch new products, you'll find that it's much easier to feel good on launch day when your product is readily available and you've already quadrupled expected sales.
Like all marketing strategies, this is a process you can fine-tune to your liking based on your industry, company size and budget.
Launching a new product is about creating hype and getting people to give you a second look and choose you over the competition. And, as we’ve shown here, there is no shortage of ways to do it. But choose your tactics wisely.
Research the market
Find the channels where your audience hangs out
Play to your strengths
Create a successful product launch marketing plan based on your goals
Maybe even hire a growth marketing agency to help along the way
For more guidance for launching your new product, feel free to reach out to ….