With the rise of eCommerce, it’s only natural that the number of online shoppers worldwide rises along with it.
In 2021, the number of digital buyers will be at 2.14 billion. That makes 27.6 per cent of the 7.74 billion people in the world. In other words, more than one out of every four people you see around you is an online shopper.
In 2021, there were 900 million more digital buyers than in 2020—a 4.4% year-over-year increase.
Picking the correct products to sell online is always a hassle for eCommerce entrepreneurs. As the eCommerce market in India grows, many products are being sold online.
The competition is ever-increasing, and niche products specific to any audience are hard to find. But that does not mean you drop the idea of starting an eCommerce business.
Finding the right products for your market is research-driven, and we are here to make it easier for you.
Read on to find a list of all the products you can sell online via your eCommerce website or marketplace.
Fitness Apparel
The personal fitness phenomenon is a massive rage in India. Off-lately, due to the intense promotion of the importance of fitness and campaigns like ‘Hum fit to India fit’ catching pace in the country, the demand for fitness apparel and risen drastically.
Athleisure has become a popular term, and clothing such as T-shirts and lowers that are trendy as fitness wear and regular wear are the talk of the town. Other than these products, items like sweat caps, joggers, hoodies, jackets, etc., are also worth giving a shot.
Mobile Accessories
The mobile phone industry is flourishing, and a new launch occurs every three months. The accessories supporting it will always be in demand. Phone covers, pop sockets, power banks, etc., are only a few products desired by everyone who owns a phone. And there is no standard for them.
Every customer wants a different type of accessory. So, you can explore an entire spectrum and sell anything from cute covers to complete leather ones.
E-Books
E-books are growing in popularity month over month.
In 2021, eBook revenue reached 1.1 billion dollars in the United States.
You can write an e-book on any topic you like. The best news is that, once you complete the product, you don’t have to do any further work other than marketing. It allows you to earn passive income over months and years.
As the entrepreneur, you decide on the e-book’s length and content. When designing the ebook, hire a sought-after web designer or use a template to make it look polished.
If you already have customers who have bought your online courses and other digital products, you can introduce them to your e-book. You have a built-in funnel of potential customers.
Some entrepreneurs also create eBook series. They sell them individually and in bundles, which allows them to upsell. You could also cross-sell them with your online courses.
Jewellery
Minimalistic jewellery is a staple fashion statement for almost all occasions. People are shifting their interest towards more intricate yet straightforward forms of style. Unique jewellery made of clay, paper mache, etc., are also in demand.
The search volume for fashion and minimalistic jewellery is high, and there is a vast market around it. Dropshipping these items is also an option as the market is flourishing in countries like Thailand and China.
Tutorials and Guides
Many people indeed post free tutorials and guides online. However, if you can create one, that’s longer, more in-depth, and of higher quality, go ahead and sell it as a digital product.
We live in a DIY culture. People want to learn how to do things themselves. They’d instead save their cash than pay somebody else.
Plus, consumers want to learn everything they can about subjects that interest them. Documentaries and similar forms of television remain extremely popular for their educational value.
In terms of format, you can create a tutorial or guide however you wish. Some Knowledge Commerce professionals prefer to create videos, while others are better with text or audio. You decide.
Home Furnishing Products
Things like sofas, beds, wallpapers, etc., were not available online before. But with increasing digitization, such products have also been made available online. Taking orders online and providing customers with custom-made furnishing products is effortless.
Podcasts
Most podcasts are free. Entrepreneurs and creatives use them to promote their brands, products, or services. However, you can also create a subscription-based podcast that offers more features, in-depth guidance, and more. There are numerous ways to do this. For instance, you could create a subscription-based podcast for which people pay you directly. It would work like a traditional membership site, except that the content is exclusively audio. You could also take the freemium route. People can listen for free, but they get bonus features, extra audio, and other incentives if they pay. It is a great time to shop online and showcase your designs. People look for uniqueness without wanting to search in every nook and corner of the city. So it is excellent if you can complete their search online. Selling online can become much easier if you are clear about what you want to sell. Conduct thorough research and finalize your target audience and what you want to sell them.