How to Use Pinterest for Business: 8 Strategies You Need to Know

Are you currently just using Pinterest to plan your dream vacation or find delicious-looking baked goods to try — or are you using Pinterest for business? If you aren’t doing the latter yet, it might be time to consider getting your brand on this visual platform.

Pinterest offers businesses of all sizes a unique way to market themselves — as a visual search engine, Pinterest is great for exposing new potential customers to your brand.

That’s because Pinners come to the platform for inspiration. They want to try new things, discoverr new ideas, find great recipes, and often, get inspired to make their next purchase.

Let’s get started.

What is Pinterest marketing?